Ideal client

Ambitious, forward-thinking disrupters with big hearts and bigger personalities.

brand personality

Professional, Modern, Intellectual, Approachable, Relatable, Warm, Experienced

Typography

All headers are set in Poppins, weight 500.
Poppins is a Google Font.

All Paragraphs are set in Arno, weight 400.
Arno is an Adobe Font.

Heading 1

This is for headers

Heading 2

This is for large paragraphs

Header 3

This is for intro paragraphs/subheadings

Header 4
Paragraph 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Morbi enim nunc faucibus a pellentesque.

Paragraph 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Morbi enim nunc faucibus a pellentesque.

Paragraph 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Morbi enim nunc faucibus a pellentesque.

Monospace - poppins /weight 400
Used where appropriate for breaking up sections, highlighting content change

This is for small subheads

primary button
secondary button
Tertiary Button

Color Palette

Hex #F7F4F2

Hex #EDE8E4

Hex #F07969

Hex #212121